The Challenge

Since releasing their debut album in 2012, American indie folk band Lord Huron has built a reputation for rich, evocative music that borders on cinematic. As the band prepared to head out on a twenty-four-date tour across the US, they called upon Cour Design and Datum’s two divisions – Datum Creative, to handle the programming, creative and operation, and Datum Rent, to handle rental of the kit – to help translate that musical storytelling into an unforgettable visual experience.

The result? A striking, theatrical show designed in five seamless acts, using Disguise’s EX 3+ media server and Designer software to power real-time visuals, immersive storytelling, and IMAG content – all supplied by Datum Rent and managed by just a couple of people on the road.